Despite the existence of numerous studies demonstrating that tobacco use is strongly associated with cancer, heart disease, stroke, and other health problems, tobacco continues to be a major public health threat worldwide. Social media provides a rich resource for population-level, health-based monitoring and understanding of tobacco cessation efforts and trends. In this pilot study, we identified common and emerging tactics used by Reddit users for tobacco cessation and demonstrated that the Transtheoretical Model — an established and widely used behavioural change theory – could be leveraged to track and identify successful cessation of tobacco usage within this population.
Comments: 6 Pages. Presented at UK HEALTHCARE TEXT ANALYTICS CONFERENCE APRIL 18-19, 2018, MANCHESTER, UK
[v1] 2018-04-30 16:02:13
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